Storage, workspace and eye-catcher in one
The stand box is custom-made: a walk-in cabin of light, white blockboard, 2 × 2 m and 3 m high, with a lockable door, adjustable shelves and a fold-out work table. During the fair it serves as storage for brochures, promotional items and the team’s jackets. It was built in coordination with a Swiss crate maker.
The outer walls received a wraparound design: a birch forest across all four sides, above it on a white background the CP logo and the claim “cleaner pumps, cleaner planet™”. This makes the box the centrepiece of the stand, recognisable from afar.
For transport, the stand box has its own crate made of three-layer panels that holds all the walls upright. With the assembly instructions in English, the team sets up the box without a stand builder: the walls are numbered and marked top and bottom, and screws and keys come in a separate box.
